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If you were to ask Robert SHILLer, he'd call this Narrative Economics. As for me, I call it FREE marketing for SUBWAY . I do it because as a company they are failing, and I want to see them succeed. I won't be satisfied until they are a complete failure. https://jarodkintz.com/2019/12/07/if-you-were-to-ask-robert-shiller-hed-call-this-narrative-economics-as-for-me-i-call-it-free-marketing-for-subway-i-do-it-because-as-a-company-they-are-failing-and-i-want-to-see-them-succeed/
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