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To do nothing is to do something. Sometimes that's a wise strategy, like when playing hide-and-go-seek while trying to act invisible so nobody sees you. But doing nothing is the worst thing you can do when it comes to marketing. https://jarodkintz.com/2020/02/23/to-do-nothing-is-to-do-something-sometimes-thats-a-wise-strategy-like-when-playing-hide-and-go-seek-while-trying-to-act-invisible-so-nobody-sees-you-but-doing-nothing-is-the-worst-thing-you-can-d/
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